Meet Jimmy Haaranen
Value-creating sales – How Momentum Industrial delivers added value to its customers
Selling a product is one thing. Creating real value for the customer is something else entirely. At Momentum Industrial, value-creating sales have become a central part of the business strategy. It’s about deeply understanding the customer’s needs, identifying hidden costs and risks, and offering solutions that make their operations more efficient, safer, and more profitable.
“We don’t just see ourselves as a supplier, but as a partner and advisor to our customers. Our goal is to help them identify the challenges and costs that often lie beneath the surface,” says Jimmy Haaranen, Sales Manager at Momentum Industrial.
A clear strategy for long-term value
Momentum Industrial’s work with value-creating sales has evolved over time. A key milestone was the introduction of a structured and planned sales approach. This made it easier to identify which customers required extra attention and how best to allocate the company’s resources.
“We wanted to go beyond traditional sales and really focus on creating value for our customers. That led us to develop our own sales process and training program, where we train our sales team internally to become experts in both our products and the customer’s challenges,” Jimmy explains.
Seeing what the customer might not
A crucial aspect of Momentum Industrial’s approach is helping customers uncover issues they might not easily detect on their own. This could involve hidden costs, safety risks, or inefficient processes.
“We often talk about the iceberg – many of the real costs and problems are hidden below the surface. We help our customers identify and minimize these risks, sometimes even eliminate them completely,” says Jimmy.
A proprietary sales process
To ensure that value-creating sales permeate the entire organization, Momentum Industrial has developed a structured sales process. It is an integral part of the company’s sales training and is continuously updated in line with market developments and changing customer needs.
“We’ve gone through several iterations of our sales process and are constantly improving it. Our training is fully adapted to the way we work, which enables us to offer our customers even better solutions,” says Jimmy.
Looking ahead – continued focus on value creation
Momentum Industrial sees value-creating sales as a key success factor going forward. By combining technical expertise, customer insight, and long-term relationships, the company continues to evolve its offering.
“We are convinced that the key to success is always starting with the customer’s needs and challenges. Our aim is to continue being a partner that creates real value – not just a supplier of products,” Jimmy concludes.
About Momentum Industrial
Market-leading supplier of industrial components and services in the Nordic region, with local inventory and sales in 35 locations in Sweden and Norway. Offers local access to products, know-how from leading manufacturers, customised product training programmes, logistics solutions and
on-call services.